Press Review – A Digital Campaign to Boost Dickson Approved Resellers' Engagement

Since March 10, 2025, Dickson has launched, for the third and final year, its communication campaign "De la Vie en Plus", now a 100% digital experience for the second consecutive year. The goal: to enhance the visibility of Dickson Approved Resellers and generate greater consumer engagement.

Running for eight weeks, the campaign highlights four emblematic life moments: moments of well-being, working outdoors, family events, and relaxation — all enhanced by the use of Dickson fabrics. By effectively protecting against heat and UV rays, these products improve comfort both indoors and outdoors.

To maximize its impact, several digital strategies will be deployed:

• Immersive videos, adapted to Meta formats (Facebook, Messenger, Instagram), and broadcast on niche websites.

• Static and animated banners on targeted platforms.

• Advertising campaigns on Meta and Google, ensuring broad digital coverage.

These tools aim to firmly embed campaign messages, generate traffic to the Dickson website, and most importantly, guide potential buyers to Dickson Approved Resellers.

A Local Strategy to Energize the Network

In a collaborative approach, Approved Resellers will also have the opportunity to promote the campaign through two customizable digital toolkits, designed to support their local communication goals.

To further enhance their online visibility, each reseller will now benefit from a dedicated spotlight on the www.dickson-constant.com website. A reseller profile, acting as a mini-site within the "Where to Buy" section, enables each sales point to attract more traffic and increase in-store visits.

A Growing Network

Dickson is pleased to welcome eight new Approved Resellers, bringing the total network to 170 points of sale.
"This growth reflects the value and relevance of the support offered by the brand. With this new digital campaign, Dickson once again confirms its commitment to energizing its partners' business while strengthening its brand awareness among consumers," the company stated.